Facebook is on a buying spree. The latest in its list is the facial recognition technology company, Face.com. The acquisition has been estimated for $80-$100 million. According to reports, it is a complete acquisition, which means both talent and technology will now become Facebook’s in the deal. None of the parties are ready to comment on the deal, which will close in the coming weeks. 
The Israel based startup was founded in 2007 and it offers both desktop and mobile products which scan a user’s photos to identify faces, primarily making tagging people easier. And Facebook has a whopping 300 million new photos on the site everyday making this feature all the more useful.
At present Facebook’s tagging suggestion feature does not work quite well for mobile devices. This is where Face.com could possibly make it faster for mobile users to tag from their mobile uploads. Moreover, the timing of this acquisition is also right with the launch of Camera, a standalone photo app. This app makes it even easier for users to snap and upload photos to Facebook without going through the daunting process of iOS and Android applications.
“People who use Facebook enjoy sharing photos and memories with their friends,” a Facebook spokesperson told AllThingsD in a statement. “Face.com’s technology has helped to provide the best photo experience. This transaction simply brings a world-class team and a long-time technology vendor in house.”
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