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Sunday, May 26, 2013

Microsoft And Google To Work Together On New YouTube Windows Phone App

Sunday, May 26, 2013:  Google and Microsoft will be working together on a new YouTube application for Windows Phone. Google will be announcing about this association today!
It seems both of them have settled some of their differences after fighting a battle over Mircosoft’s unauthorized YouTube app. Google had asked Microsoft to remove its app by 22 May, but Microsoft released an update and said that it has addressed some of Google's concerns earlier this week.
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Google says, "Microsoft and YouTube are working together to update the new YouTube for Windows Phone app to enable compliance with YouTube’s API terms of service, including enabling ads, in the coming weeks."
Microsoft, on the other hand, seems happy to integrate ads in its app if Google grants it access to an official API. This means, Microsoft is required to use publicly available YouTube APIs such as JavaScript and IFrame etc, which means its upcoming full application is likely to lose functionality. Though these APIs were also available earlier, but Microsoft kept complaining that Google never allowed Microsoft to offer a fully featured YouTube app for Windows Phone.
It seems Microsoft has deliberately released its own full YouTube Windows Phone application rather than choosing to provide a simple link to a mobile site. Probably, this was done to push the matter into the public domain and put pressure on Google so that it allows complete access to its API or face the risk of sounding irrational. But, it seems the circumstances have not changed much as Google has only provided a limited API to allow Microsoft to build its new app.
As per a Google spokesperson, “Microsoft will now work with Google on the new app, and will "replace the existing YouTube app in Windows Phone Store with the previous version during this time."