HP Launches Wall Art Application!

Hewlett Packard (HP) has been in the laptop and printer business for a long time now and it seems that the company is finally trying to bring about some innovative changes. On Thursday, HP announced the launch of its application service, HP Wall Art. It is a wallpaper printing service by "Arun & Rajive" powered by HP. The service offers you a wide range of wallpaper for your rooms. The company brings out its Wall Art service through their website, www.createyourwalls.com, where you can select from a host of designs, that have been clearly categorised.
When asked about their new venture, Puneet Chadha, director, Graphic Business Solution, HP India, said that they are expanding from printer to printing business and according to him it has been pretty successful in its pilot stage. Chadha also introduced Sidharth Malhotra's company, 'Arun & Rajive' as the first HP print provider.

Sidharth Malhotra, owner at Arun & Rajive and Puneet Chadha, Director-Graphics Solutions Business, HP Imaging and Printing Group India

When asked about the process and pricing, Chadha replied that it is a very easy process. One can apply the wallpapers themselves by using water and sticking them on the wall or can even have the company to do it. The wallpapers cost Rs 162 sq/m if you choose to put them on your own but if you require company's assistance, then it will cost Rs 180 sq/m along with service charges that includes VAT and labour charges.

Wall Art demo of a girl's room

Create your walls is an eco-friendly concept that basically targets middle class and higher class segment of the society. It involves designing your walls using the online design tool on the website by dragging and dropping images on the background, thereby, ordering it for purchase. According to Sidharth, 50 per cent of their target customers are kids as they are more attracted towards pictures and colours.

This can be your drawing room too!

HP has planned to promote their wall art application by setting booths in various malls, creating colourful and attractive walls in toy stores, which is expected to catch attention, especially for kids.
It has been said that these wallpapers can last up to 20 years and are pretty easy to maintain. They can be cleaned with a wet sponge to remove stains.