Search This Blog

Sunday, February 19, 2012

Microsoft's New Windows 8 Logo

We all know that the software giant is making plenty of big changes with its upcoming operating system. And here's the new Windows 8 logo--which has been dramatically redesigned to make it more, well, like a window.
"If you look back to the origins of the logo you see that it really was meant to be a window," Sam Moreau, principal director of user experience for Microsoft, said in a blog post. "Windows really is a beautiful metaphor for computing and with the new logo we wanted to celebrate the idea of a window, in perspective."
design, logo, microsoft, microsoft windows, MicrosoftWindows, os, pentagram, windows, windows 8, Windows8

With the Windows 8 logo redesign, Microsoft did away with the subtleties of the Windows Vista and Windows 7 logo, with its glass-like lighting effects. Moreau said that for the new logo, many of the design elements were pulled from the original Windows 1.0 logo.
The logo was created by design agency Pentagram, which has earlier worked for Dell, Nike and the One Laptop Per Child (OLPC) initiative. The agency started work on the project posing a simple question: "Your name is Windows. Why are you a flag?" And what we all see now is the four-paned window (see above). The new logo looks more like a window and also echoes the company's new Metro design language.
"We wanted the new logo to be both modern and classic by echoing the International Typographic Style (or Swiss design) that has been a great influence on our Metro style design philosophy. Using bold flat colours and clean lines and shapes, the new logo has the characteristics of way-finding design systems seen in airports and subways," Moreau added.

No comments:

Post a Comment