The US-based virtualisation software provider VMware has entered into the virtualisation marketplace. The company has joined a number of other virtualisation and cloud vendors in trying to leverage online marketing muscle to expand its customer base, while offering new products to its partners and developers.
VMware officially launched its Solution Exchange, an online virtualisation and cloud marketplace that is designed to assist customers, partners and developers locate and purchase VMware-certified products.
The new marketplace closely follows on the heels of Red Hat Enterprise Virtualization 3.0 (RHEV 3.0) that is offered from Red Hat. VMware Solution Exchange shares many similarities with Red Hat’s marketplace and both offer large amounts of information about respective company’s products and associated partner products.
While the new market place will prove advantageous for VMware partners, one may question how IT customers will benefit. The launch of VMware’s marketplace couldn’t come at a better time, especially after VMware reported a 67 per cent increase in profits for its latest quarter. At this time, VMware is at the top of its market, and maintaining and growing market share should be in the company’s top priorities. A marketplace that helps build out the VMware ecosystem, while encouraging cloud adoption, can only help the company to remain relevant in the burgeoning cloud market space.
No comments:
Post a Comment