Developers Watch Out: Google Needs More Apps For Tablets

Well, each day we get to see either an Android based tablet or smartphone being launched in India, which fall in the highly affordable category. Recent reports suggest that Android activations have jumped 400 per cent in the country. According to a recent report by Bloomberg and Dow Jones, Google has registered more than 700,000 applications in its Google Play at the moment. From the India point of view, this is a great opportunity for home-grown application developers as app downloads have increased greatly in the country and also, India has become the fourth largest market in Android app downloads.

One of the key problems with Google Play is that most of the applications are simply a clone of popular ones, while several others are malware in disguise of games and wallpapers. Google still lacks applications optimised for tablets and is expecting that the popularity of Nexus 7 will drive developers to build apps exclusively for the tablets.
According to Google, “Over the past year, Android device activations in India have jumped more than 400 per cent, bringing millions of new users to Google Play and driving huge increases in app downloads. In the last six months, Android users in India downloaded more apps than in the previous three years combined, and India has rocketed to become the fourth-largest market worldwide for app downloads. To help developers capitalize on this tremendous growth, we are launching Google Play seller support in India.”
Now, developers in India can sell paid applications, in-app products, and subscriptions in Google Play, with monthly payouts to their local bank accounts. They can take advantage of all of the tools offered by Google Play to monetise their products in the best way for their businesses, and they can target their products to the paid ecosystem of hundreds of millions of users in India and across the world, according to Android developers blog.

Expect A Drop In Engineering Campus Hiring In 2013

With Campus recruitment season round the corner, a survey with about 125 recruiters indicates there will be a considerable drop in student intake when compared to last year. According to a Firstnaukri.com campus recruitment survey, 56 per cent of recruiters said that the number of students that they will hire from campus placements will be lesser in 2013. Firstnaukri.com is a naukri.com portal and is exclusively targeted towards entry level hiring. This survey was conducted with recruiters across sectors to gauge an understanding on the campus hiring outlook for 2013-14 and the key challenges faced by them on-campus.

Most of the recruiters who hire only Management Graduates said that they will visit lesser campuses and will hire lower number of students in 2013. Recruiters who hire only engineers, however, had a split in view. About 50 per cent said that there will be a drop in campus hiring numbers and the other half said that they will maintain their hiring levels.
Software sector has the highest intake of students from campus, 53 per cent of them said that campus hiring will not be affected because of the ongoing slowdown, while 47 per cent said that they will lower their intake in 2013 when compared to last year.
“Amid the economic uncertainty and uncertain outlook, most companies are cautious about their campus hiring and do not want to go overboard. However, as the survey suggests companies will still continue to hire but may lower numbers when compared to earlier years,” said Deepali Singh, business head, Firstnaukri.com.